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As stated in our chapter discussion, the sales plan is the starting point for the budgeting process. All the budgets that follow depend on the
As stated in our chapter discussion, the sales plan is the starting point for the budgeting process. All the budgets that follow depend on the sales forecast. Assume that our firm is producing cereals for kids aged 6-12, how can we come up with a projected level of sales in our sales plan for the next year? (There is no right or wrong answer here. Use your own knowledge and/or experience to suggest possible solutions)
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