As stated in the text, The first step when planning to market is to understand the marketplace. Next you choose markets said to have demand. After this, you choose a is to chose a Value Statement for your product /service. A value statement should do the following: One: Differentiate your product from others positioned in a similar marketplace: BMW: "The ultimate driving machine", Target: "Expect more, pay less" Two: Select at least two target markets and be sure to define clearly. i.e. young males 19-24, NOT YOUNG PEOPLE. Choose two objectives for each: Product/Service: Team Name: Spokesperson: Members: Describe Product/Service