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As stated in the video, it is very difficult for a micro-brand like Jones Soda to compete with larger more established companies, in this case,
- As stated in the video, it is very difficult for a micro-brand like Jones Soda to compete with larger more established companies, in this case, Coca-Cola and Pepsi. What did you see in their approach that you thought was effective? What was not effective? Elaborate.
- You have just been appointed chief marketing officer of Jones Soda. What is the first marketing idea (or ideas) you would implement? Why?
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