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As stated in the video, it is very difficult for a micro-brand like Jones Soda to compete with larger more established companies, in this case,

  1. As stated in the video, it is very difficult for a micro-brand like Jones Soda to compete with larger more established companies, in this case, Coca-Cola and Pepsi. What did you see in their approach that you thought was effective? What was not effective? Elaborate.
  2. You have just been appointed chief marketing officer of Jones Soda. What is the first marketing idea (or ideas) you would implement? Why?

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