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As suggested by Jack Welch, what should a corporate communicator assume about the unfolding of a typical crisis? Assume that the organization will continue relatively

As suggested by Jack Welch, what should a corporate communicator assume about the unfolding of a typical crisis? Assume that the organization will continue relatively unchanged following the crisis. Assume that the crisis will always turn out better than it seems at first. Assume the problem is worse than it appears. Assume that the less the public knows about the crisis, the more favorable view they will have toward the company

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