As the brand manager for Pillsbury chocolate chip refrigerated cookie dough, consider the external and internal influences on price: market structure, consumer demand, channel members' expectations, and production and marketing costs.

1.Take the information provided in the case and classify the information using a SWOT analysis. Identify the company's strengths and weaknesses. Identify the opportunities and threats that the company faces.

2. What is the market structure and how does that influence price?

3.Do you think demand for refrigerated cookie dough is elastic or inelastic? What about the demand for Pillsbury chocolate chip refrigerated cookie dough specifically? What does that mean for the company?

4.How would wholesalers react to a potential 10% increase in prices?

5.What options does the company have related to production and marketing costs?

6.Given the corporate objective of maximizing profits, what would you recommend?

LINK to commercial; https://www.youtube.com/watch?v=j4uk1m22t_s&feature=emb_title