As the CEO for Flyer One, you are responsible for ensuring that employees understand the company's mission, vision, and strategic goals. This helps align employee's behaviors and actions with expected outcomes. For this assignment, I want you to work with your assigned partner to consider the different types of employees you will need at Flyer One and complete the following:

1. Explain Flyer One's core competence, explaining why that is a competitive advantage for your company.

2. Develop a SWOT analysis for Flyer One.

Please provide the references. Thank you.