As the CEO of a massive, multinational conglomerate, you see tremendous potential in using big data to enhance performance in many divisions and business units within your organization, but its challenging to create a workable system. On the one hand, you have to factor in the many different sources of data, language variations, and differingsometimes conflictingneeds and priorities across all divisions. On the other hand, youre certain that there will be a lot of crossover, in that data from some parts of the organization can benefit other parts. What is your best option for taking advantage of big data?

A.) Outsource to a data analytics firm that is designed to accommodate variations and conflicting priorities

B.) Invest in a centralized data analytics department in your organizations headquarters

C.) Take a decentralized data analytics approach by establishing small data analytics units within each division

D.) Create a hybrid data analytics unit by establishing small data analytics units within each division, which then report up to a centralized unit at headquarters that coordinates, assists, and aggregates data