As the CEO of GWH, you hired a new Business Analyst and you ask him to do a feasibility analysis fortwo possible projects.

1) Project A is a neighborhood clinic which will provide access to medical care to the neighboring population.

2) Project B- would increase the organization marketability. However, project A would result in a negative NPV while Project B would result in a positive NPV.

Your colleagues including the CFO support project B and you reject B for project A.

Discuss in details your rational for supporting project A.