Question
As the Chief Strategy Officer of Kia Motors & having entered India recently, you have to decide on a Strategy Implementation tactic to take on
As the Chief Strategy Officer of Kia Motors & having entered India recently, you have to decide on a Strategy Implementation tactic to take on the fiercely contested automobile car market space in India. Which Market Location tactic would you plan to choose to take on other automotive rivals in this space? Justify with reasons? (1500 words)
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Solution New entrants in the domestic car market plan to remain SUV players with no plans to launch products in the hatchback and sedan segments a space largely dominated by Maruti Suzuki followed by ...
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Operations management
Authors: Jay Heizer, Barry Render
10th edition
978-0136119418, 136119417, 978-0132163927
