As the conception of what marketing is has evolved, so must the methods of inquiry also evolve. Marketing now is viewed as a socially constructed enterprise. Thus, what is needed are inputs from the humanistic modes of inquiry developed specifically to address socially constructed phenomena. The author discusses three central aspects of humanistic inquiry, (1) the philosophy and metaphysic of humanism, (2) the methodology of humanistic research, and (3) the criteria appropriate for evaluating studies conducted in the humanistic mode. Humanistic inquiry is compared specifically with the positivist approach currently used by most marketing researchers. Guidelines are provided to assist researchers who may wish to implement the humanistic approach in their own research programs

additional questions

Question 1

Is there any rationale for giving either propranolol, valproate or

buspirone to patients with cerebellar ataxia?

Question 2

Is there a laboratory marker for cerebral dominant arteriopathy with

subcortical infarcts and leucoencephalopathy (CADASIL)? Is serum lactic

acid elevated?

Question 3

Primary brain tumours rarely metastasize outside the brain but

malignancies outside the brain frequently metastasize to the brain. Why?

Question 4

In a case of brain tumour, can papilloedema occur without a headache?

Question 5

What are the pathological diagnostic features of glioblastoma

multiforme?

Question 6

Is acetazolamide effective in cases of normal pressure hydrocephalus?

How effective is low-dose digoxin?

Question 7

If dementia and incontinence are present, but gait apraxia is not, can

normal pressure hydrocephalus be diagnosed?

Question 8

Is a normal CT (plain and with contrast) in patients with headache,

bilateral papilloedema and a clear conscious level sufficient to diagnose

benign intracranial hypertension?

Question 9

What is the value above which cerebrospinal fluid (CSF) pressure is said

to be raised?

Question 10

Could benign intracranial hypertension be diagnosed without headache

as a complaint?15160