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As the general population has grown more aware of the health risks of cigarette smoking, transnational tobacco manufacturers have responded to the pressures of shrinking
As the general population has grown more aware of the health risks of cigarette smoking, transnational tobacco manufacturers have responded to the pressures of shrinking traditional markets by adopting new marketing approaches and creating new products. Describe and explain the tactics they have employed. Share various ads you have seen and how the tobacco manufacturers target specific groups in our society to promote the use of their products. How have you seen tobacco ads change in your lifetime? Interview people who are 20 years older and 30 years older than yourself and have them share the different ways that these products were marketed during their earlier years in life
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