As the joint benefit amplifying endeavors accomplish more prominent monetary benefits f single taking part element, there is a motivation for a singular substance to "cheat" by grow to acquire more noteworthy piece of the pie and benefit. On account of oligopolist cheatin the occupant element finds this break in agreement, rivals in the market will fight back by coordinating or dropping costs lower than the first drop. Thus, the portion of the overall in initially acquired by having dropped the cost will be limited or wiped out. This is the reason crimped request bend model the lower section of the interest bend is inelastic. Therefore, business sectors cost unbending nature wins