As the markerting manager Derek should have a more optimistic out look to the use of smart phones. Its true that the number of accidents and deaths of cellphone use while driving has risen significantly but I believe that fact is largely due to the people that abuse using it$.$ We could also look at the opposite end of the spectrum where smart phones have significantly increased the quality of life of its users and even saved lives. Such as the ability to call $911$ in an emergency or even find life saving information over the internet in seconds. The role that Derek should play in encouranging safer use of their smart phones are probably putting out advertisement and information to their customers of the pros and cons of smart phone uses.