As the marketing director for Mountaintop Ski Resort, Kimberli has lots great ideas about advertising the resort to new groups of customers. What would you tell Kimberli about the customer perspective?

A. Customers will be satisfied with the resort as long as it is the cheapest rate in town.

B. Kimberli should set customer expectations very high to entice new customers to the resort.

C. Personalized service can only be delivered by major hotel chains, and not at the Mountaintop Ski Resort.

D. Getting a previous customer to return is much cheaper than convincing new customers to visit the property.