Question
As the Marketing Director of your company, you are required to advise the Managing Director as to what the Customer Added Value amount was for
As the Marketing Director of your company, you are required to advise the Managing Director as to what the Customer Added Value amount was for the most recent financial year based on the following information:-
| Actual cost per unit | R2 600,00 |
| Fixed deliverable cost per unit | R950,00 |
| Variable deliverable cost per unit | R720,00 |
| Marketing expenses per unit | R50,00 |
| Perceived Value per unit | R2 000,00 |
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Finance For Executives Managing For Value Creation
Authors: Gabriel Hawawini, Claude Viallet
2nd Edition
0324117752, 9780324117752
