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As the Marketing Director of your company, you are required to advise the Managing Director as to what the Customer Added Value amount was for

As the Marketing Director of your company, you are required to advise the Managing Director as to what the Customer Added Value amount was for the most recent financial year based on the following information:-

Actual cost per unit R2 600,00
Fixed deliverable cost per unit R950,00
Variable deliverable cost per unit R720,00
Marketing expenses per unit R50,00
Perceived Value per unit R2 000,00

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