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As the marketing manager for Nike Golf, you have been asked to assess the strategic options for that business. Diversification analysis is a tool that
As the marketing manager for Nike Golf, you have been asked to assess the strategic options for that business. Diversification analysis is a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products. For any market, there is both a current product (what the firm now sells), and a new product (what the firm might sell in the future). There is also a current market (the firm's existing customers), and a new market (the firm's potential customers). Roll over the items to read their descriptions. Then drop them into the correct position
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