Question
As the marketing manager for the brand Olivia, you have been tasked to create and implement a digital marketing strategy to relaunch the brand.
As the marketing manager for the brand Olivia, you have been tasked to create and implement a digital marketing strategy to relaunch the brand. Devise two mind maps to ensure you have covered all the necessary details for planning the relaunch. Refer to the elements of the SOSTAC planning process, and the omnichannel strategy process model and implementation activities diagram for guidance.
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Mind Map 1 SOSTAC Planning Process 1 Situation Analysis Current brand positioning Market trends and competitor analysis SWOT analysis Customer insight...Get Instant Access to Expert-Tailored Solutions
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
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