As the marketing team was finishing the STP process, one of the senior members reminded the team that they had not created a perceptual map. Another senior member bluntly added the project was already way over budget. The team needed to decide whether or not to proceed with a map. Which of the following represents the kind of information that would NOT be revealed in the mapping process?

a) If there is some space that competitors have not already occupied, and the company could move into that area. b) How the company can find the ideal location to ensure project success. c) How strong the brand is compared to close competitors.