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As the media environment changes, explain how this impacts the role of advertising and promotion. Why is the IMC process different than it was, say

As the media environment changes, explain how this impacts the role of advertising and promotion. Why is the IMC process different than it was, say 20 years ago? As the media environment changes, explain how this impacts the role of advertising and promotion. Why is the IMC process different than it was, say 20 years ago?

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