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As the newly appointed CEO of Minnesota Micromotors, |nc.. you are responsible for determining the company's marketing strategy. This includes its goto-market approach [primarily sales-force
As the newly appointed CEO of Minnesota Micromotors, |nc.. you are responsible for determining the company's marketing strategy. This includes its goto-market approach [primarily sales-force deployment and distribution-channel strategy) and associated elements of product policy. including pricing and market positioning of the company's medical device motor line. You will need to make critical decisions about how marketing resources such as sales- force time and market-research funds should be allocated. You will also need to determine how MM will meet the needs of the market and its intended customer base. In doing so. you should understand how market segments value MM's product offering, and whether and how MM's positioning relative to segment needs and behaviors should change. Interactive Marketing Simulation -What is your strategy? Interactive Marketing Simulation: Managing Segments and Customers v2 What is your overall strategy for this round of decisions for MM? How did you prioritize the 4 KPIs sales revenues. market share. ore-tax profit and customer satisfaction
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