As the owner of a local, independent supermarket, evaluating the firm's strategy involves assessing various aspects of its operations, market position, and future prospects. Here's how I would approach the evaluation: Mission and Vision Alignment: Review the supermarket's mission and vision statements to ensure they align with its strategic objectives. Evaluate how well the current strategy supports the mission and vision of the business. Market Analysis: Conduct a comprehensive analysis of the local market, including demographic trends, customer preferences, competitive landscape, and industry dynamics. Identify opportunities for growth and potential threats to the supermarket's market position. SWOT Analysis: Perform a SWOT analysis to identify the supermarket's strengths, weaknesses, opportunities, and threats. This analysis can help uncover internal capabilities and external factors that impact the effectiveness of the current strategy. Financial Performance: Review financial statements and key performance indicators (KPIs) to assess the supermarket's financial health and performance over time. Analyze revenue trends, profitability, liquidity, and efficiency metrics to gauge the effectiveness of the current strategy in driving financial results. Customer Feedback: Gather feedback from customers through surveys, focus groups, or online reviews to understand their perceptions, needs, and preferences. Use this information to identify areas for improvement and evaluate