As The owner of the Zephyr was considering next years budget she became concerned because she had heard through a reliable source that a company who targets the same customers as the Zephyr was planning on spending $$75,000$ on promotion for the coming year. She decided to call her financial manager and let him know that she wanted to budget $$75,000$ for next year's promotion." Which method of promotional budgeting did the owner want to use?

Group of answer choices

The objective$-$task method

The percentage$-$of$-$sales method

The competitive$-$parity method

The bottom$-$up method

The pull$-$push method