As the success of StickK has grown through B2C channels, the companies gained popularity with J sin ss and have als seen significant growth in the B2B sector as well since its a - -armorship with the American Cancer society. ah ugh closing the deal was law r-intensive, Sticks sees now opp nonidies for growth w cking with corporai ns. IN with co pany is trying tood cide which business m wel fill provide sustainable rev nue. The Possible Out.ums 1. Adopt the business to business model, 2. Remain business to-Consumer 3. Focus on Both B-2-B and B 2-C