As usual, after reading the case study carefully and watching the videos I have provided, you need to answer the questions that I have posted below and discuss it with your classmates.Make sure to number your answers accordinglyand don't leave any questions unanswered:

Summary of case

The opening case explores IKEA's expansion into India. The Swedish retailer, renowned for its ability to maintain its entire concept in multiple foreign markets, decided that India required a different strategy. Despite its considerable experience operating in foreign markets, IKEA, aware that India is one of the largest markets in the world, wanted to avoid missteps and so carefully planned its expansion over five years, visiting some 200 homes in India and learning about the Indian lifestyle. Today, the company has about 400 employees in India, a number it expects to grow to 15,000 by 2025 as the company continues to expand its presence.

Please make sure to read and study the full case in Chapter 13 of our textbook.

In addition: Here are couple of links and videos that are very informative about this topic:

Promotion: the IKEA Home Stories series (to promote IKEA in India)

https___youtu.be_nqoBs00fyRU(Links to an external site.)

Website:WhyIkeais tweaking its India strategy

https___www.moneycontrol.com_news_business_companies_retailing-why-ikea-is-tweaking-its-india-strategy-4377151.html(Links to an external site.)

Questions:

1.Why was it so important to IKEA that it understand the market in India? What made the market different from other markets that IKEA operates in?

2. Can IKEA maintain its Swedish identity in India? Discuss.

3. Given that IKEA first opened in India in 2018, research and briefly discuss the status of the stores now (in 2020).

After you have added your originalresponses, read your fellow students' posts and leave some comments.

IMPORTANT:To get a chance at full points for this discussions (and all other discussions in this course), youmuststart your own post in this thread (by replying to this), as well as respond totwoother of your classmates' discussion posts. Express your opinion on your classmates' posts, in arespectfuland high quality manner. The more you engage with your fellow classmates, the more you learn and grow!