As we continue to adjust our lifestyle, and all things related to 'a day-in-the-lif'e of COVID-19,smart brands are paying attention.

As an example,at the height of the pandemic, a lot of us we're doing more than our fair share of TV binging ( I know this amazing professor that watched 34 episodes ofNarcos Mexicoin one week.)

As it relates to TV, now is the time for brands to be bold and lean into reimaging the consumer ad experience.

In fact, the number of ad-supported options available to viewers is surging and many stuck-at-home consumers are likely discovering them. As an example, in July 2020, with the majority of consumers still home-bound, NBCUniversal rolled outPeacock

It's a fitting instance of how a brand can use technology be a part of the storytelling in a native environment that speaks directly to consumers.

As another example,ViacomCBShas been heavily promotingPluto TVduring thepreviouslockdownwith a focus on international documentaries in severaldifferent languages to appeal to their global audience.

Discuss and analyze additional ways that advertisers can take advantage ofnewer and more modified platforms if they are trying to promote their brand on an international level?

How can brands connect to their global consumers in relevant and meaningful ways?

How can they make the conversation feel native to the consumer TV watching experience?