As we learned in Chapter 7, and in the discussion forum on predicting fashion, we can use data and analytic concepts to predict outcomes in an effort to make more informed business decisions. One area that is greatly benefiting from such processes is the secondary (resale) market for sneakers. While not generally thought of as a viable investment market, recent trends have shown that investing in shoes actually has the potential to be extremely lucrative. With this understanding, watch the following Ted TalkLinks to an external site..

Then, answer the following questions:

What were your major takeaways from the speaker? Describe at least 2.

Do you believe investing in sneakers is a prudent investment strategy? Would you be comfortable investing in the sneaker marketplace? Why or why not?

Speculate on the trajectory of the sneaker marketplace in the next 3-5 years.