As we started the class this quarter discussing marketing and the new realities, marketing has often been defined in terms of satisfying customers needs and wants profitably. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before and, therefore, they feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position and defend it with an appropriate discussion as well as example: Position 1: Marketing shapes consumer needs and wants. OR Position 2: Marketing merely reflects the needs and wants of customers.