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As we studied in class this week. a restaurant concept is the whole idea of the restaurant or restaurant chain. It includes the theme. target
As we studied in class this week. a restaurant concept is the whole idea of the restaurant or restaurant chain. It includes the theme. target market. location. decor. ambiance. and service style of the restaurant. Service style relers to way food is delivered to the guest. The five basic styles are over-the- counter. drive-through. cafeteria. buffet. and seated. Select two of your favorite restaurants and analyze their concepts based on what you have just studied. Please make it tun and practical tor yourself. '1. Name of Restaurant: ___ E. Ambience: F. Service Style: ________________________________________________ (3: Describe how the restaurant's marketing [television commercials. website. print ads. etci reflects the restaurant's concept. _______ E. Ambience: F. Service Style: ________________________________________________ (3: Describe how the restaurant's marketing [television commercials. website. print ads. etc.) reflects the restaurant's concept. _______________________________________________________________
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