As you answer the questions make sure to consider how that product or service is presented to you (the consumer) in various media ads and how the marketers of this product or service attract your attention to make this product/service stimulus personally relevant, pleasant, surprising, and/or easy to process. Do not duplicate the examples found in the text. Find a unique example for each of your responses. 4. Easy to Process: How did the marketer boost the consumer's ability to process the stimuli or information on their product or service? Find an ad that shows prominence, concreteness, or contrast (review these concepts in your text). Or you could consider an ad those shows a chart that displays the difference between two competing products. Or, you could find an ad that demonstrates the features of the product to make it easier to comprehend or use.