As you are nearing the end of producing the briefing paper you are called into Gunther's office. An opportunity has arisen to buy a stake in a mobile (cell) phone company. A move into a consumer market like this would be a real challenge for him. He feels this is an ideal opportunity for you and the sales and marketing team to show, in practice, the skills of segmentation and developing a marketing mix. Using a mobile (cellular) phone as the product you must: Task: 0 Perform segmentation of consumer markets by using different segmentation and profiling methods. Learner should achieve: A range of segmentation and profiling methods should be used to sub- divide the mobile/cellular phone market into identifiable, substantial and accessible segments