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As you consider your task, you reflect on the customer experience you are working to develop. You understand that products can be placed on a
As you consider your task, you reflect on the customer experience you are working to develop. You understand that products can be placed on a servicegoods continuum with purely tangible goods and purely services as endpoints. To choose the best marketing tactics, you evaluate The Spa at Verdure's position on the continuum. Which classification most accurately represents The Spa's position on the servicegoods continuum?
Select an option from the choices below and click Submit.
Mostly a tangible good
Purely a tangible good
Mostly a service
Purely a service
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