As you contemplate starting a new business, how do you determine if there is a genuine need for your product or service?

Based on the need Sheila Kemper Dietrich has identified, do you feel her business will be sustainable in the long run? Why or why not?

Do you feel the hydration product Allen Lim has introduced will continue to meet the need of his target market over time? Why or why not?

What is the best test to confirm that people need and want your product?