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ASA TOUR TEACHER PRACTICE ANOTHER A linear programming computer package needed ams Currently, pretional plans are under way for this year's programs Advertising ateratives
ASA TOUR TEACHER PRACTICE ANOTHER A linear programming computer package needed ams Currently, pretional plans are under way for this year's programs Advertising ateratives include television The Westchester Chamber of Commerce periodically sponsors public service semicors and radin, and online Audience estimates, costs, and maximum media usage limitations are as show Constraint Audience per advertisement Cost per advertisement Television Radio Ooline 400,000 72,000 100,000 $2,000 $300 5600 10 201 10 Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authored In addition, television should account for at least 10% of the tal number of advertisements authorized (a) If the promotional hodget is limited to $20,500, how many commercial reages should be run on each medum to maximize total audience conc Television Radio Online x x x What is the allocation of the budget among the three media, and what is the total audience sched Television Budget 4 Radio Budget Online Budget Total Audience (b) By how much would audience contact increase it an extra $100 were allocated to the promotional budget? (Rt your awer to the nearest whole number) x Need Help? RPM A proging comper package is needed The Westchester Chamber of Commerce periodically sponsors public service seminars and programs Curently, promotional plans are under way her this year's program. Advertising alternatives include television radio, and unline Audence estimates, costs, and maximum media usage Imitations are as shown Television Radio Online Audience per advertisement 400,000 $2,000 72,000 160,000 $300 $600 10 20 10 Cost per advertisement Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total mumber of advertisements authored (a) If the primobonal budget is listed to $20,500, how many commercial messages should be run on each medium to maximize total audience contact? Television x Online What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget A Budget Online Budget Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number) 1000 x
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