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asap The level of need which a particular product satisfies may vary by consumer. A good example of this is: * Mark wears the same

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The level of need which a particular product satisfies may vary by consumer. A good example of this is: * Mark wears the same name-brand boots as other members of the chess club Juan and Maria both bring their lunch to school, but Maria's lunch contains a Motts fruit cup for a snack whereas Juan prefers Pringles chips Celine has finally retired and can now devote time to the local theatre group Tammy buys a new Canada Goose jacket because it's the latest trend, whereas Jessica buys it for its superior protection when winter camping

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