ASDA is one of the leading food retailers in UK$.$ It is a public limited company and is registered with LSE and FTSE $100.$ The company is the oldest food chain retailers in UK being established in $1869$ by J$.$J Sainsbury. At present the company owns around $800$ stores including supermarkets and convenience stores.

You are required to conduct secondary research on ASDA using online media and quality resources to report the following:

$1.$ Assess and report the internal and external business environments that contribute to achieving strategic objectives$/$goals of ASDA$$s UK retail operations.

$2.$ Devise and establish with rationale, at least one corporate level strategy that could help ASDA achieve a competitive advantage over its rivals in the UK$.$