ase discussion questions 1. What are the current developments and important aspects of the retail industry? 2. What kind of challenges is the retailer confronted with while transitioning into omnichannel? 3. What main challenge do you see as critical? 4. How to characterize the retailer's distinguishing feature in their offering? 5. What are the viable technology solutions, which can help to transfer the offline experience to the online environment? 6. How should the retailer compare different technology-enabled solutions in the transformation process? 7. Are there other viable alternatives for the retailer instead of going omnichannel