ase Study Instructions: The group will provide a detailed response regarding Question 1 of the Case Study on Coastal Medical Center in Chapter 5. The group will provide their response outlining the general strategic healthcare plan that is appropriate for Coastal Medical Center. The group will review Question 1 of the case and use the Six Ps of Healthcare Marketing Plan (Purpose, People, Product, Price, Place, and Promotion) to complete the assignment. Case Study Question: Outline a general strategic healthcare marketing plan that is appropriate for Coastal Medical Center