Question
ase Study: New Coke was the informal name given by the Coca-Cola Company to a new formula for its most popular drink, Coca-Cola, released in
ase Study:
New Coke was the informal name given by the Coca-Cola Company to a new formula for its most popular drink, Coca-Cola, released in 1985. It was renamed Coke II in 1990.
By 1985, Coca-Cola had been losing market hare to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of rival Pepsi, and so the Coca-Cola recipe was reformulated.
Organizations are systems composed of interrelated parts that function to achieve a common goal. It is helpful to view them as an open system...With the help of a correct, fully labeleddiagram (need to use), explain, using the open system,whatcould be the consequence of changing the formula of a highly successful product; 1)to the organization,2) to their loyal customers, 3) to their competition?
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