The introduction to the Wattle Jet case indicates that the company lacks a formal approach to strategic management. At monthly management meetings, strategic issues are discussed in an ad hoc manner, and the company reacts to changes in the marketplace spontaneously. There is no formal strategic plan, no strategic goals and objectives, nor is there any formal approach to strategic analysis.

To address this problem, WattleJet’s management accountant has undertaken a strategic analysis of the company’s strength, weakness, opportunity and threat (SWOT). The management accountant also plans to follow up with the other aspects of the strategic planning process. The current intention is to focus on WattleJet’s stakeholders, to identify the following:

• Significant stakeholders
• The value each stakeholder brings to, and requires, from the company
• Strategic objectives related to providing stakeholder value, and
• Strategies to achieve the strategic objectives

Q1.1: Identify the stakeholders and the resources they contribute to the company and the values provided to them by WattleJet (5 marks)

Q1.2: For each stakeholder group identified in Question1, please provide a strategic objective (5 marks)

Q1.3: For each strategic objective(s) identified in Questions 2, please provide a strategy (5 marks)