ase Title: P&Gs Design Thinking Initiative: The Innovation Lessons Publication Month and Year : July 2009 Authors: C.V. Chiranjeevi Industry: FMCG Region:Global Case Code: MM0025 Teaching Note: Available Structured Assignment: Available OR PayPal - The safer, easier way to pay online! Abstract: The case study enables an insight into how Procter & Gamble (P&G) succeeded in turning the tide of product commoditisation with design thinking. The case analyses how the maturity of innovation during 1970s brought forceful changes in business models and how P&Gs application of design in the organisational DNA led to double its sales growth from $40 billion in 2000 to $83.5 billion

Based on the details given in the case study, describe how was DT introduced and implemented across the organisation at P&G.