Question
Ashley, C., & Tuten, T. (2015).Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology and Marketing ,
- Ashley, C., & Tuten, T. (2015).Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology and Marketing,32(1), 15-27.
- Chaffey, D., & Smith, P. R. (2017).Digital marketing excellence: Planning, optimizing and integrating online marketing(5th ed.). New York, NY: Routledge.
- Chapter 10, "Digital Marketing Plan."
Analyze how a digital marketing plan fits in with other plans a company typically prepares.How does the digital marketing plan support those other plans, and how does the digital marketing plan differ from the other plans?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
