Ashley works in an accounting firm. With the tax season quickly approaching, Ashley's manager knows that their previous customers will once again look for an accounting firm to help them file their tax returns. Ashley's manager asks him to produce a promotional letter that will help bring back previous customers. You can answer the following questions to draft your assignment. You do not have to include them in the promotional email. These are for your reference only.
1. Does he need to address the recipients?
2. Who are the target audience?
3. What does Ashley need to plan?
4. What tone should he use?
5. How should he get started?
6. What information should Ashley put in this promotional letter?
7. How should Ashley organize his letter?
8. How much detail does he need to provide?
9. How should he end the letter? Assume you are in the position of Ashley. Now write the promotional letter that will help bring back the former customers.