ASI Assignments: MGT $302$: Principles Intl Business $(2024$ Spring$)$

Mc

Goninect

ategy: Catching the Wave at Endless Sum

to Nay a Illle mure ivi a qually prouuct like ours.

Narrator

Sydney Vaupell, which of the following is true about value creation and how it relates to positioning Endless Summer products in foreign markets?

The only way to create more value is to lower production costs.

A firm has high profits when it creates less value for its customers and doass so at a higher cost.

Customers are willing to pay a higher price for a product if they perceive that it offers more features and$/$or quality.