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asing the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates b. Are there other factors the director

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asing the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates b. Are there other factors the director should consider before making a decision? 8 Answer is complete but not entirely correct. Complete this question by entering your answers in the tabs below. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates. individual activities. The result, shown in the accompanying table, indicates that the series operates at a loss. The museum director is considering a proposal by the head of the Neighborhood Outreach Program to keep the Evening Lecture Series but expand it by offering a Weekend Lecture Series as well. The Weekend Series would be offered in a single location downtown near the museum itself. The program head estimates that the attendance of the combined Series (Evening and Weekend) would be double that of the current Evening Series. The revenue of the combined Series would be 90 percent higher becouse of some price discounts that would be offered. Because the Weekend Series would be new, a more intensive advertising campaign would be required. The director estimates that advertising costs for the combined Series would be 150 percent higher than their current level. Lecturer fees and expenses will increase by only 75 percent, because of the larger rooms used on the weekend. Staff operating costs will increase by 25 percent. Rentol costs for the Weekend Series will be $12,400 annually. Totol food and beverage costs will increase by 60 percent with the now Serles. The larger program wili require an increase in Museum overhead of $8,400. Allocated museum overhead for the combined Series wil be $35,400 annually

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