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Asking respondents to allocate 100 chips among four criteria of a product to reflect their preference is an example of the_ scale. (a) Itemized rating
Asking respondents to allocate 100 chips among four criteria of a product to reflect their preference is an example of the_ scale. (a) Itemized rating scale. (b) Semantic scale. (c) Constant sum scale. (d) Likert scale
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