Asmens MD Question 1 One of the changes McDonald's made as part of its reimaging was changing the packaging of the bags and containers. Annalise how these changes might influence consumer perceptions? Questions 2 After analysing the case answer the following four sections of question to a. Describe McDonald's traditional brand personality b. Describe McDonald's new brand personality based on its repositioning efforts What recommendations would you give McDonald's in terms of communicating its new brand personality? d. Analyze the psychological concepts of motivation personality and learning that account for individual behavior Asmens MD Question 1 One of the changes McDonald's made as part of its reimaging was changing the packaging of the bags and containers. Annalise how these changes might influence consumer perceptions? Questions 2 After analysing the case answer the following four sections of question to a. Describe McDonald's traditional brand personality b. Describe McDonald's new brand personality based on its repositioning efforts What recommendations would you give McDonald's in terms of communicating its new brand personality? d. Analyze the psychological concepts of motivation personality and learning that account for individual behavior