Assess AccorHotels' business strategy. How effective do you think it is for competing against Airbnb? What else
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Assess AccorHotels' business strategy. How effective do you think it is for competing against Airbnb? What else should AccorHotels do in order to enhance its competitiveness against digital disruptors such as Airbnb?
Related Book For
Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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