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Assess and contrast the concepts of 'share of market (SOM)' and 'share of voice (SOV)' and discuss the implications for advertising budgeting.
Assess and contrast the concepts of 'share of market (SOM)' and 'share of voice (SOV)' and discuss the implications for advertising budgeting.
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Share of Market SOM and Share of Voice SOV are two important metrics used in marketing and advertising to measure a brands performance and its visibility in the market While both are used to assess a ...
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Business Statistics For Contemporary Decision Making
Authors: Black Ken
8th Edition
978-1118494769, 1118800842, 1118494768, 9781118800843, 978-1118749647
