Assess Shop Thursdays' internal strengths and weaknesses.

Assess the external environment that Shop Thursdays was operating in$.$

Outline the qualitative pros and cons of maintaining the Exchange Tower location or increasing the focus on Shop Thursdays' online shop.

Calculate the unit contribution margin and contribution margin ratio for the two types of orders made at Thursdays' Exchange Tower location and for the two types of orders made online.

Calculate the total annual fixed costs of operating the Exchange Tower store and online store. If the Exchange Tower store were to close, how much funding could then be allocated toward influencer marketing for the $2020/21$ fiscal year?

Calculate and analyze Thursdays' break$-$even for the influencer marketing strategy.

Calculate and analyze the projected profitability of the Exchange Tower store for the $2020/2021$ fiscal period.

Calculate and analyze the projected profitability of the online store if the Exchange Tower store were to close down for the $2020/2021$ period.

As Piltz, what is your decision? Justify your choice using both qualitative and quantitative analyses.EXHIBIT $1$: SHOP THURSDAYS' SELLING PRICES AND WHOLESALE COSTS BY PRODUCT TYPE

$($IN CA$$)$

Source: Company files.

EXHIBIT $2$: SHOP THURSDAYS' ANNUAL PROJECTED COSTS, $2021$ FISCAL PERIOD

Exchange Tower Store

Online Store

Note: Health and safety costs referred to the purchase of hand sanitizer, disposable masks, and other disinfecting products to

keep shoppers protected from the spread of COVID$-19.$

Source: Company files.