Assess the main purpose or why for starting and operating this business. Use the answer to this question to create a 1- or 2-sentence mission statement. Assess 2 reasons why small business ownership is a viable option for people today. Evaluate 3 challenges and 3 rewards of owning and operating a small business. Analyze 3 keys for starting and building a successful business. Create a vision statement for your business by evaluating the types of products you will sell, the customers you will attract, the type of organization you would like to build, and the reputation you want to develop for your company.